A spot that helped raise over 3 million dollars
As a grocery store chain that’s devoted to giving back to their local community, Raley’s and its Food For Families program aims to end hunger locally by providing fresh food to those in need. 100% of your donations stay local. In another word, your donation might just be helping your next door neighbor, or your best friend.
This tv and cinema spot helped Raley’s raise more than three million dollars during the 2020 holiday season. It also made their CEO cry.
Director: Plummer/Strauss
Production Company: Little Moving Pictures SF