Unleash Your Inner Viking
To launch the highly anticipated Assassins Creed Valhalla and get gamers excited about the new features, we turned the game into a 17 steps self-help program that helps viewers unleash their inner viking.
We tapped comedy actor Brett Gelman (Stranger Things, Fleabag) alongside with TikTok sensation Caitlin Reilly (Wasp mom), and created a campaign about a personal development guru helping a group of flawed characters live their life to the fullest, using a video game.
Some gamers thought Ubisoft has lost its mind, more loved it. And apparently the game has been doing pretty well.
TV and Youtube Pre-rolls to promote this self-help program
Partnership
In a perfect universe, we partner with amazon and sell “Unleash Your Inner Viking” in the book category as a special edition of the game.
Director: Peter Martin
Production Company: The Corner Shop
